Vasstr is a fashion based digital platform, with its name derived from the idea of clothing—something to be worn or draped. I was commissioned to design both the UI and the brand logo, with a minimal brief calling for a refined, slightly luxurious identity.

The logo was designed to subtly reflect the meaning of the name through gentle, flowing forms that reference fabric and movement, while maintaining a structured and rigid base to preserve clarity and elegance. This balance between fluidity and form aligns with fashion as both expression and design, and integrates seamlessly with the overall UI, resulting in a cohesive and polished brand presence.